We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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Some weeks ago, we were talking about new trends in mobile technologies and the increasing number of last-minute bookings through these devices that the industry is witnessing, as they are really handy and users know how to make the most out of them. The prices seen…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
We keep insisting on the importance of good training programs in our industry. An industry that not always hires qualified professionals, who, in most cases, end up working in other fields. Today, we are interviewing Tolo Deyá, dean at the Faculty of Tourism, to find out what…
[:en]Our post today will focus on the moment travelers book a hotel and the devices they use to do so. At the beginning, hotel reservations made on mobile phones or tablets looked like a short-lived fad but the truth is that they have rapidly consolidated….
The term third generation hotels is becoming more and more common, specially in articles about technology applied to the hospitality industry. What does it mean and where does the term come from? First of all, what is behind a third generation hotel? The Instituto Tecnológico…
A big part of the hospitality industry has not realized yet the importance of having a good reaction facing the new business models that are arising in this industry. They think there’s no need to change or enter into competition with such models, as the…
It’s a fact. Technology is changing our lives at all levels. And again, we apply it to the hospitality sector to see what’s new. An article published in Hosteltur in August 2014, and grounded on an online report by the agency Destinia, has caught our attention….
As we often say, customer loyalty is rapidly changing so if hotels want to retain existing customers -and attract new customers- they need to carry out specific actions. These actions will vary depending on whether we want to keep customers coming back or draw in…
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
Some months ago, we compared traditional and new loyalty programs. As times change there are new methods of making customers loyal. It’s a hot topic today and it needs to be further analyzed in order to improve the strategies used by hotels when getting new clients…