We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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When we were thinking about what to ask José Luis Mateo, we decided to take a close look at the effort that the Escola d’Hoteleria de les Illes Balears (EHIB) is making to keep communication open with the area where it is located. The information…
[:en]Last week, after our discussion on whether luxury hotels were also the ones that offer cutting-edge technology, we were left wondering if luxury could be affordable. Is it? Or its mere definition excludes that possibility? If technology is becoming a synonym for luxury, maybe the requirements to…
As technology gains importance in the hospitality industry it’s more and more commonly associated to luxury. In fact, most technological hotels are also the most elegant ones. There’s no doubt that technology makes our life easier and this is why the first extra service hotels…
What we want to highlight this week are the differences between two different generations of customers. On the one hand, there are Millennials and, on the other, Baby Boomers. It’s very important to be aware of the differences existing between them to design better business…
There are always new challenges and changes to face in the world of business. Luckily or unluckily, technology goes so fast that companies must keep up with changes and new business models if they don’t want to be left behind. It’s not different in the…
It’s been some years now since OTAs (Online Travel Agencies) came on the scene for the first time. They had a strong entry into the market and were seen as saviors by hotels: in exchange for a commission, they managed to book rooms that otherwise…
Mobile apps are really useful when it comes to data gathering. This is why there are more and more apps released every day. Guests willing to use these applications provide hotels with relevant information about their behavior, likes and interests, and even personal information, a…
Today, we want you to know more about a new Spanish hostel chain, TOC Hostels, established by AC Hoteles former vicepresident, Ignacio Catalán. This group is formed of three hostels, the last one being inaugurated in Madrid in September 2014. Ignacio’s experience in the hospitality world has…
This week, we would like to share some tips on how to get closer to our guests in the online environment. We will go over some tools designed to make online access for customers easier and keep communication flowing. It’s so easy to get lots…
It seems that the tourism and, as a consequence, the hospitality industry keep growing enormously in Latin America. While this area is witnessing a huge hotel development, data in Europe show an extremely low growth rate in relation to room capacity. The agency Carlson Wagonlit…