We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Today, we want to tell you about a new initiative, an optimized hotel search engine developed by HotelYou with the partnership of ITH. We know there are lots of hotel search engines but what’s special about this one is that it uses semantic search and machine-learning…
[:en]Should community managers be experts in the business sectors they work in or, on the contrary, should they just manage online communities? We could list reasons for and against each option so we are going to place ourselves right in the middle. We think that…
[:en]After reading this article by Isabel Garzo for Yorokobu Magazine, we are going to extrapolate the conclusions of the research paper -published on Journal of Consumer Research– she mentions and apply it to hotels. This research looks into the differences between independent and interdependent individuals, and…
[:en]Today, we’re going back to our three last posts, as they are all about different ways to improve a hotel’s reputation. How to get more online sales and improve online reputation? We got inspiration for this post by reading a TecnoHotel interview where they explained…
[:en] The regional government of Castile and León, Spain, has recently classified the different accommodation types existing in the region into new categories: Family Hotel, Gastro Hotel, Spa Hotel and Historic Hotel. On top of that, they aim at adding new categories, such as Congress…
[:en]We have always insisted on the importance of having effective communication mechanisms between hotel establishments and clients. A good way to achieve this goal is to develop mobile apps to make requests at the hotel. These apps make it easy to ask for -and even…
[:en]Today, we’ve been reading a Trabber report on the services that caused more impact on guests during 2015. We were not surprised by the results but it’s true that guest preferences always become trends. The research published by Trabber classifies hotel services according to guest satisfaction…
[:en]We’ve got used to studying and analyzing brand reputation. There are new research papers every day that make clear the extent to which brands can influence consumer behavior. Brand image is essential given the fierce competition, and reputation is something companies must pay attention to….
[:en]Some time ago, we wrote a PMS guide but we still haven’t answered the question above. We think it’s necessary to go back to basics and start this post with a simple and clear definition. Today, we will answer that question and analyze the advantages…
[:en]Who said there’s no room for further innovation in the hospitality industry? At Winhotel, we want to prove this wrong by highlighting the importance of emotions -and its analysis- in the hospitality industry. We all know about the multidimensional character of our industry. There are…