We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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This Japanese trend seems to have come to stay: capsule hotels -or pod hotels, as they are commonly referred to in Europe- are popping up all over our continent. What are capsule hotels? They are hotels with exceptionally tiny rooms, called capsules or boxes. These…
A recent study, published by Stephani K.A. Robson, (professor at the Cornell School of School Administration) and Breffni Noone (associate professor at the Penn State of Hospitality Management), has thrown light on the criteria users follow when browsing the website trying to find accommodation. The…
For the last few months we’ve been insisting on the importance of finding elements to make your hotel stand out among competitors. Businesses of any kind, but specially hotels must spot their strengths and make the most out of them. We have chosen 10 hotels…
Year after year, traditional advertising has been at the basis of mass consumption. Social networking sites have changed the setting and, today, communication is no longer controlled by the companies themselves. One-way communication has ceased to exist. Companies use more and more online communication channels,…
[:en]Some weeks ago we attended an Open Space on tourism organized in Palma de Majorca. There were many hoteliers and other professionals sharing their ideas. One in particular called our attention. A common concern in this industry has to do with dealing with unhappy clients. Hoteliers are…
Social networking sites can prove beneficial to hoteliers, so it’s important to classify them and analyze their usefulness separately, as not all of them contribute to reaching the same goals. Determining the best platform for each business may help hoteliers getting more return. Last week,…
Some weeks ago, we were talking about new trends in mobile technologies and the increasing number of last-minute bookings through these devices that the industry is witnessing, as they are really handy and users know how to make the most out of them. The prices seen…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
We keep insisting on the importance of good training programs in our industry. An industry that not always hires qualified professionals, who, in most cases, end up working in other fields. Today, we are interviewing Tolo Deyá, dean at the Faculty of Tourism, to find out what…
[:en]Our post today will focus on the moment travelers book a hotel and the devices they use to do so. At the beginning, hotel reservations made on mobile phones or tablets looked like a short-lived fad but the truth is that they have rapidly consolidated….