We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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The term third generation hotels is becoming more and more common, specially in articles about technology applied to the hospitality industry. What does it mean and where does the term come from? First of all, what is behind a third generation hotel? The Instituto Tecnológico…
A big part of the hospitality industry has not realized yet the importance of having a good reaction facing the new business models that are arising in this industry. They think there’s no need to change or enter into competition with such models, as the…
It’s a fact. Technology is changing our lives at all levels. And again, we apply it to the hospitality sector to see what’s new. An article published in Hosteltur in August 2014, and grounded on an online report by the agency Destinia, has caught our attention….
As we often say, customer loyalty is rapidly changing so if hotels want to retain existing customers -and attract new customers- they need to carry out specific actions. These actions will vary depending on whether we want to keep customers coming back or draw in…
Content marketing will be one of the hottest trends this 2015. There are many brands, in and out of the tourism sector trying hard to design, and keep, a good content marketing strategy, so it’s worth paying a little more attention to it. As we…
Some months ago, we compared traditional and new loyalty programs. As times change there are new methods of making customers loyal. It’s a hot topic today and it needs to be further analyzed in order to improve the strategies used by hotels when getting new clients…
When we were thinking about what to ask José Luis Mateo, we decided to take a close look at the effort that the Escola d’Hoteleria de les Illes Balears (EHIB) is making to keep communication open with the area where it is located. The information…
[:en]Last week, after our discussion on whether luxury hotels were also the ones that offer cutting-edge technology, we were left wondering if luxury could be affordable. Is it? Or its mere definition excludes that possibility? If technology is becoming a synonym for luxury, maybe the requirements to…
As technology gains importance in the hospitality industry it’s more and more commonly associated to luxury. In fact, most technological hotels are also the most elegant ones. There’s no doubt that technology makes our life easier and this is why the first extra service hotels…
What we want to highlight this week are the differences between two different generations of customers. On the one hand, there are Millennials and, on the other, Baby Boomers. It’s very important to be aware of the differences existing between them to design better business…