We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]Some people may think underwater hotels are rare but the truth is that staying in submerged rooms is becoming increasingly demanded. We all know that differentiation is the key to success, and there are different ways to achieve it, from investing in technology to building…
[:en]Today, we’re going back to our three last posts, as they are all about different ways to improve a hotel’s reputation. How to get more online sales and improve online reputation? We got inspiration for this post by reading a TecnoHotel interview where they explained…
[:en]Today, we are going to talk about outsourcing. Outsourcing is subcontrating a service provided by a third-part company. The first company entrusts one or several companies to do a specific job in order to save time, money and resources. It’s not easy to talk about…
Our post today is about CSR (Corporate Social Responsibility) and its application to the hospitality industry. CSR is a concept whereby companies contribute to social, environmental and economic development. CSR strategies add value to business practices; they help companies to be more competitive and keep…
Today, we are going to write about a type of establishment that can be placed under the umbrella of experience tourism. At themed hotels, facilities, services, staff clothing and even food revolves around a specific theme or central idea, going from far-away fantasy worlds to…
The focus in the hotel industry today is to offer customized services, new experiences and unforgettable holidays to our customers. We all seem to have this in mind but, as technology is gaining ground, we tend to forget that a hotel is run by people,…
Tourism is a cross-cutting issue that depends on multiple and varied elements. The hotel industry, which is in turn under the umbrella of the tourism industry is increasingly flirting with other related industries. Hotels need to have as many playmates as possible in order to…
This Japanese trend seems to have come to stay: capsule hotels -or pod hotels, as they are commonly referred to in Europe- are popping up all over our continent. What are capsule hotels? They are hotels with exceptionally tiny rooms, called capsules or boxes. These…
For the last few months we’ve been insisting on the importance of finding elements to make your hotel stand out among competitors. Businesses of any kind, but specially hotels must spot their strengths and make the most out of them. We have chosen 10 hotels…
Year after year, traditional advertising has been at the basis of mass consumption. Social networking sites have changed the setting and, today, communication is no longer controlled by the companies themselves. One-way communication has ceased to exist. Companies use more and more online communication channels,…