We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]In these times in which social networks are something so essential for any company tools have appeared to unify all these and be able to take better control over them. We have been curious about how they work and if it would be profitable to…
[:en]After reading a post by Mabel Cajal we’d like to tell you about some marketing actions related to the Zero Moment of Truth (ZMOT), a marketing term coined by Google in 2011. What is ZMOT? The zero moment of truth (ZMOT) refers to the research process a…
[:en]Today we are going to list five easy actions related to technology that will contribute to improving hotel processes. We have already mentioned some of them on previous posts but we will put them together. Free Wi-Fi It’s not the first time we write about…
[:en]Should community managers be experts in the business sectors they work in or, on the contrary, should they just manage online communities? We could list reasons for and against each option so we are going to place ourselves right in the middle. We think that…
[:en]After reading this article by Isabel Garzo for Yorokobu Magazine, we are going to extrapolate the conclusions of the research paper -published on Journal of Consumer Research– she mentions and apply it to hotels. This research looks into the differences between independent and interdependent individuals, and…
Does online reputation have a positive impact on hotel sales? Last week, the magazine Tecnohotel interviewed the founders of Cases Noves hotel, a small rural hotel in Alicante. The size of the hotel and the charming rustic rooms are perfectly in tune with the surroundings of…
Social networking sites can prove beneficial to hoteliers, so it’s important to classify them and analyze their usefulness separately, as not all of them contribute to reaching the same goals. Determining the best platform for each business may help hoteliers getting more return. Last week,…
Today, we want you to know more about a new Spanish hostel chain, TOC Hostels, established by AC Hoteles former vicepresident, Ignacio Catalán. This group is formed of three hostels, the last one being inaugurated in Madrid in September 2014. Ignacio’s experience in the hospitality world has…
Not long ago, we published a post with some suggestions to make guests spend their money in our hotel. Christmas is a major festivity worldwide -and an opportunity for hotels to put some of these ideas into practice. Hotels mustn’t let go opportunities to get maximum…
We woke up last week to headlines from two important magazines – Hosteltur and TecnoHotel– on how hotels use social media. Both mention a case study carried out by the communication consultant company Porter Novelli through their digital communication area, PNConnect, for the multinational group of customer…