We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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We are about to finish 2014. These days, it is worth having a look at the most important events this year. We have gone back to the posts we published through 2014 and picked up the ones that show the most important trends we have…
Not long ago, we published a post with some suggestions to make guests spend their money in our hotel. Christmas is a major festivity worldwide -and an opportunity for hotels to put some of these ideas into practice. Hotels mustn’t let go opportunities to get maximum…
We woke up last week to headlines from two important magazines – Hosteltur and TecnoHotel– on how hotels use social media. Both mention a case study carried out by the communication consultant company Porter Novelli through their digital communication area, PNConnect, for the multinational group of customer…
We all know that communication, involvement, active listening and know-how optimization are essential in a company. The hospitality industry is not an exception. Downward communication is the most common one in all companies but, what happens with feedback from employees, motivation…? Upward communication is too…
Tourists don’t settle for a cold place to stay anymore. They search for cozy hotels, for kind and helpful staff, for experiences and emotions that make them feel unique and turn their stay into an unforgettable experience. Experience-based tourism arises from the needs of those…
Turistec’s International Brokerage Event , took place on November 13 and 14 at Parc BIT , Palma de Majorca (Spain). Eureka Tourism also participated in this event aimed at helping to develop innovative tourism projects and ideas through brokerage and finding organizations with the resources needed to…
Today, we are dealing with the second main problem hoteliers have to face today. This is something we mentioned on a previous post. In order to increase revenue, hoteliers need to persuade their clients to spend a little more during their stay. Of course, they…
We think that hiring highly qualified professionals is essential in the hospitality industry, and we have written a lot about training programs on this blog. There are different professional profiles in our industry, and hotels need all of them. Traditionally, hoteliers have completed their workforce…
We all know that every hotel is unique. Each one has different goals, needs and guests. Hoteliers must know the characteristics of their own business very well if they want to keep technologically updated according to their needs. But… what tools would I need if…
Content Marketing, which is related to Inbound Marketing, has been a hot topic for the last years. The hospitality industry needs tools to show the advantages of the products they offer but, due to their characteristics, they are difficult to materialize and display. A good…