We possess within us two minds. So far I have written only of the conscious mind. I would now like to introduce you to your second mind, the hidden and mysterious subconscious.
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[:en]We’ve got used to studying and analyzing brand reputation. There are new research papers every day that make clear the extent to which brands can influence consumer behavior. Brand image is essential given the fierce competition, and reputation is something companies must pay attention to….
[:en]Some time ago, we wrote a PMS guide but we still haven’t answered the question above. We think it’s necessary to go back to basics and start this post with a simple and clear definition. Today, we will answer that question and analyze the advantages…
[:en]Today, we are going to talk about outsourcing. Outsourcing is subcontrating a service provided by a third-part company. The first company entrusts one or several companies to do a specific job in order to save time, money and resources. It’s not easy to talk about…
Our post today is about CSR (Corporate Social Responsibility) and its application to the hospitality industry. CSR is a concept whereby companies contribute to social, environmental and economic development. CSR strategies add value to business practices; they help companies to be more competitive and keep…
Today, we are going to write about a type of establishment that can be placed under the umbrella of experience tourism. At themed hotels, facilities, services, staff clothing and even food revolves around a specific theme or central idea, going from far-away fantasy worlds to…
There’s a new technology startup company in Spain specialized in adventure tourism. It’s similar to Booking.com but they don’t focus on selling beds. Instead, they sell experiences, urban and adventure tourism. As we wrote in this post, new generation travelers look for more than just a…
The Balearic Islands are considered a sun & beach destination, which is commonly associated to non-sustainable, mass tourism. These days, there’s being a heated debate over the introduction of a tourist fee to preserve the environment. We won’t take sides in this matter now but…
The focus in the hotel industry today is to offer customized services, new experiences and unforgettable holidays to our customers. We all seem to have this in mind but, as technology is gaining ground, we tend to forget that a hotel is run by people,…
It’s not the first time we deal with the difficulties of promoting the hospitality product, as its intangible part makes it very difficult to describe before guests have actually enjoyed it. Social media have made an important contribution in this respect. As everybody knows, a…
We keep insisting on the importance of good training programs in our industry. An industry that not always hires qualified professionals, who, in most cases, end up working in other fields. Today, we are interviewing Tolo Deyá, dean at the Faculty of Tourism, to find out what…